About
Brand Strategy & Creative Production
My focus is on aligning content with our global marketing campaigns, product launches, and e-commerce promotions to build a dynamic online community. From concept to execution, I craft stories that spotlight the extraordinary athletes we support and the gear that empowers them.
Upon joining G-Form, I spearheaded a social media rebrand, shifting our digital presence toward dynamic visuals and premium content to strengthen brand engagement and audience connection.
This transformation has involved close collaboration with our Graphic Design, Sales, E-Commerce, and Paid Social teams to refine our visual identity and brand storytelling. I’ve secured verification on our Meta channels, executed campaign launches, and curated compelling imagery and video assets. By managing a strategic content calendar, I ensure consistency and maximize the impact of our promotions across platforms.
Campaigns:
1. Big League Impact — Attended campaign shoots in Phoenix and Florida; captured BTS content with MLB athletes; launched @gformbaseball, optimized organic social copy across all channels; curated selects and produced carousels.
2. X4 Mountain Bike Collection — Relaunched @gformbike, coordinated influencer partnerships and collaborations and activations with 10+ athletes; optimized organic social copy across channels. Activated and captured content at Sea Otter Classic cycling festival.
3. Sportstyle Apparel — Full-scale social activation; produced carousels, copy, selects, edited BTS & Testimonial videos.
G-Form